Think Big & Strategize Smart – Marketing Planning for 2025 Class

Craft a results-driven marketing strategy for 2025!

CBTHUB_MarketingPlanner2025_Mockup

Links to Class Resources

Make sure to visit our other Marketing Planning Resources!

Chat GPT Prompts

Conducting a SWOT

You are a real estate marketing strategy expert specializing in building effective business marketing plans by leveraging real industry data.

Help me draft an actionable SWOT analysis for my real estate business in a 2x2 table format. Strengths and weaknesses should be in the top row, and opportunities and threats on the second row, with each cell containing 2-3 points written in 1-2 sentences each. Additionally, include 1-2 actionable recommendations per category to help me build a strategy around these insights.

Here’s some context about my business to guide your analysis:

  • I consistently write handwritten notes to past clients, which has been well-received.
  • I rarely post on social media beyond automated posts from my website.
  • I share my listings on social media at least once per listing.
  • I do 1-2 property reviews each month, which I enjoy but haven't widely shared beyond clients.

My primary goal is to grow my business by improving client engagement, attracting new leads, and leveraging my current strengths more effectively.

Creating Your Content Calendar

Using your SWOT analysis and the marketing resources provided, help me create a detailed marketing plan for January 2025 in a calendar format table. Each day should have one actionable idea, with at least 20 ideas total for the month. Ensure these ideas align with my strengths, address my weaknesses, and leverage opportunities while mitigating threats from the SWOT analysis.

For each idea, include a note explaining how it ties into my SWOT analysis, specifying which area (Strength, Weakness, Opportunity, or Threat) it addresses.

The plan should be practical and include a mix of social media posts, client engagement activities, and strategies for growing my visibility and leads.

*Uploading marketing resrouces requires a paid ChatGPT plan

View Presentation Slide Deck

Below are the presentation slides from the virtual Marketing Planning for 2025 class.