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Marketing Education Guides
Learn the basics of social media tools including video, TikTok, Instagram and Facebook Business Pages in these informative guides.
Social Media 101
Learn how to reach people, get referrals and grow your real estate business with tips on content ideas, posting real and relatable content, social media post examples and resources on who to follow for ideas.
Instagram 101
Instagram is the fastest growing social media channel with over 500 billion daily users! It's a free way to reach buyers, clients and future customers. This guide will help with ideas on how to set a strategy and engage followers.
TikTok 101
Use this creative video sharing app to increase your audience reach and consumer engagement. The guide includes helpful resources, the different types of video to post, and tips on how to make your videos more engaging.
YouTube 101
With the second largest search engine on the web, YouTube videos help highlight your knowledge, expertise and presence in the real estate market.
Video 101
There is no better way to create an emotional engagement with your clients than using videos! This guide has tips from the pros, content ideas, how to get started and how to make the best short "selfie" videos.
Advanced Video 201
If you’re ready to level up, this guide will help you pick cameras, apps, accessories and review the different video editing software.
Social Media Best Practices
Social Media is an important tool for building your image and communicating with clients and prospects. Use the Social Media Best Practices guide to help set yourself and your brand up for success on social media.
122 Short Format Video Ideas
122 video ideas for posting on your social media accounts that will provide value and interest to your followers. This list is also a good resource to help you generate your own personalized ideas as well
Google Business Page 101
Get your Google Business Profile setup for your business in just a few easy steps. Once completed, you'll have a fully-optimized Google Business Profile that will help potential customers find you more easily.
Facebook Business Pages
Creating a business page on Facebook not only gives your followers more exposure to you but with Facebook Insights you can track engagement and interaction.
Setting Up Facebook Pages
Do you need to set-up a new Facebook page but unsure how to do it? We have a step-by-step video here to help!
Yelp Guide
Learn how Yelp can boost your business by connecting you with your community to attract new clients and enhance online visibility. Strengthen your reputation by fostering reviews. Our guide provides tips for establishing a strong presence and setting up your account.
Who's Who Social Media Recommendations
It's important to follow and engage with your community of other professionals in social media. This is a list of who to follow for posting ideas and inspiration!
Social Media
Etiquette
As a real estate professional, being a good citizen on social media is incredibly important to building your network. Here are some helpful tips to help you navigate the social landscape.
Facebook & Instagram
Reels Guide
Learn how to make short-form videos for Facebook & Instagram, edited with music, filters, and special effects to create engaging and visually appealing content.
